The Business Review

School of Business Studies

University of Kashmir

ISSN: 0972-8384

The cricket bats manufacturing industry in South Kashmir is a prominent industrial activity with a reputation to supply quality products to the entire country. This paper is an attempt to evaluate the performance of this industry using the concepts of allocative and technical efficiency. The data required for the analysis was collected from 40 unitholders during a field survey in 2016. The technical efficiency was measured by employing the stochastic Cobb-Douglas frontier production function using the software STATA version 13. The results indicate the existence of idle capacity (technical inefficiency) to the extent of 25 percent. On the other hand, it was also observed that the sampled unitholders either overutilized or underutilized the inputs resulting in their allocative inefficiency as well. The education level and the family size were found to influence the efficiency positively

Tourism is considered as a developmental tool for communities especially in the rural areas experiencing economic hardships. Tourism often is considered an instrument for revitalization of a local economy helping to improve their quality of life and protect natural and cultural resources. Hence, research on local residents’ perceptions of tourism’s impacts related with these issues would make some certain contributions to tourism literature. Thus, the present study endeavours to discover the local community's perceptions towards rural tourism development impacts. A research instrument was developed based on previous literature and was tested for a pilot study to check validity and reliability. Using convenience sampling technique in 03 rural tourism sites located in three different sub-regions of Kashmir region, a total number of 400 usable responses were received. The investigation showed that respondents tended to agree that tourism contributes to standard of living and improves local economy. From an environmental perspective, respondents strongly agreed that tourism development improves the physical appearance of an area and provides incentives for protection and conservation of natural resources. Regarding practical policy and managerial implications, the study suggest that the interests of local community members should be taken as a priority while developing the rural areas for tourism. It is also suggested that efforts should be made to educate the rural residents regarding the potential benefits tourism could bring, so as to gain more residents’ support to tourism development

The COVID-19 pandemic is having a dramatic impact on societies and economies around the world. The virus is affecting millions of lives worldwide, not only physically but also emotionally in the form of panic attacks, obsessional behaviour, anxiety, stress and fear. Health care professionals are also exposed to coronavirus disease 2019 (COVID-19) and are facing high levels of stress, anxiety, poor sleep, emotional disorder. The aim of this exploratory study was to analyze the level of emotional dissonance among healthcare professionals during COVID-19 and study the impact of demographics on the variable under study. The data collected through both primary and secondary sources were analyzed using descriptive and inferential statistics. The measuring items used for the study were sourced from existing validated scales and literature. Descriptive statistics was employed to know the descriptive information across various demographic variables on a total sample of 135. The results revealed that the healthcare professionals perceived their emotional dissonance at an aboveaverage level in the present pandemic, that is, COVID-19. The results also revealed that the perception of the health care professionals towards their emotional dissonance when related with their demographic variables is more or less the same. Besides, having theoretical implications that open pathways for conducting further research, the findings of the study may serve as a reference for service practitioners in designing strategies that could ensure superior performance of health care professionals in hospitals in such eventualities. The major burden of health care professionals, treating infected patients during the COVID-19 pandemic demands psychological support which in turn is expected to help in prevention of burnout and distress in the workplace of healthcare professionals

Ostracism is ubiquitous and inevitable part of personal and professional human lives. Workplace ostracism is a kind of cold violence which has received widespread attention of researchers in the recent past having negative consequences on a number of organizational outcomes. In tone with this, the current review of literature synthesizes consequences of workplace ostracism on employees’ psychology, work attitudes and work behaviors as documented in the literature. In our discussion of the three aspects, relevant empirical findings and theoretical perspectives of each are mentioned. The managerial implications and future directions for research form the concluding part of the paper.

Economic development is the imperative of every nation and more specifically developing ones. Various chronicles are recounted in the literature available on the subject pertaining to realisation of same. This paper peeks through the prism of fiscal policy which is widely recognised as means to the end. It is found that to a large extent empirical studies are consistent with the theoretical underpinnings. Pertinent to mention, the literature concerning the linkage between public expenditure and development is found digressed along the standard effects. Development is found varyingly influenced by fiscal policy due to the fact that subject variable is mediated by several other variables

The Geographic Information System (GIS) is a cutting-edge scientific instrument that improves tourists' vacation planning and overall experience of a place. Use of Geographical Information Systems (GIS) take help of coordinates to uniquely identify certain locations both in terms of latitude and longitude. Tourists need detailed information to prepare for their upcoming trips. But the geospatial data could be used to make a geoportal that helps people before, during, and after their trip. When geographic coordinates are included, the datasets are categorized as geospatial. The "facilities under one roof" concept is popular with visitors, and GIS is utilized in many developed countries to facilitate this. Indian tourism has partially adopted GIS technology in several niches, but a comprehensive system based on geoportal is yet to be launched. This investigation, conducted using ArcGIS 2.0, elucidates the conceptual framework of geoportal and delves into the possibilities of cutting-edge technology, which might revolutionize the Indian tourist industry. Sikkim, a tiny, mountainous state in Eastern India, has been chosen as the research region due to perennial infrastructural problems. GIS may be utilized more effectively, allowing India to provide its domestic and foreign visitors with cutting-edge facilities to improve their experience

The Covid -19 pandemic has created challenges that have further degraded India's quality of higher education. Analyzing historical trends and current data together, the authors warn that there is an urgent need for attention to higher education quality, poor infrastructure, lack of skilled human resources, methods or procedures of financial regulations, and specific regulations. The government needs to take urgent steps to boost educational spending and halt brain drain as lack of qualitative higher education cause brain drain and non-returning Indians.

The present paper attempts to study the impact of exchange rate fluctuations on India's trade balance from 2000 to 2020. The main objective of this paper is to test the validity of the J-Curve and examine the impact of other related variables on trade balance as well. An estimation strategy based on bounds tests and an error correction model in a symmetrical framework was employed to do so. The results do not show any evidence of‘J-Curve’ phenomenon in India. In addition, the results reveal that domestic GDP negatively impacts the trade balance, while foreign income and exchange rate have a positive impact on the balance of trade in the long run.