The Business Review

School of Business Studies

University of Kashmir

ISSN: 0972-8384

The most important factor influencing the higher education is the competition that has increased manifold across regions in the world. This has created pressure on universities nationally as well as internationally, thus, making their going tough. With the introduction of globalization there is an abrupt understanding that education sector has also changed into highly corporatized and service oriented field and is now often called as “industry” where, students perception and their retention has assumed great significance. This study has attempted to scrutinize the data in order to examine impact of educational service quality on student loyalty in institutions of higher education. For this purpose, using sample from four prestigious universities of the UT of Jammu and Kashmir, this study found that among the constituent elements of educational service quality, learning resources is the most influential and quality of administration is the least influential variable on students’ loyalty towards institution.

The importance of green innovation is increasing because of the growing concern of different industries towards the conservation of natural resources and the preservation of environment. From the past many years environmental concerns have been mostly addressed through sustainable development. Although this approach is helpful, it doesn’t specify exactly the ways in which industries can achieve sustainability. In order to get a comparatively clearer picture, need of the hour is to understand the green innovation practices from successful companies those have already excelled in terms of being sustainable. This will provide strategies that can act as reference for companies that are new to exploring green innovation. In the light of such understanding, this paper attempts to explain the concept, theoretical framework, importance of “Green Innovation” and explains how this concept can be implemented.

Business dynamics globally have seen humungous shift over the last two decades, courtesy to developments like trade agreements, free trade zones, under various banners like world trade organizations, association of regions, etc. The dynamic business environment surrounding organizations enforces organizations not only to make structural and technical changes, but also behavioural changes among their most valuable asset that is human resource. The most essential element forming the core of human resource is the leader, the basic and fundamental guiding force for guiding employees as well as organization towards its strategic goals and objectives. One of the emerging bodies of knowledge in the leadership field is leader member exchange. Although, LMX has been dealt with inquisitiveness in individual sectors of services industry in recent past, yet, least research or no integrated research at all, has been conducted examining LMX and linkages with employee job attitudes and outcomes in services. The current study would be first of its kind that would integrate different service sectors to explore LMX and its linkages with job attitudes and desired work outcomes in Indian sub-continent

The globalization of industrial world makes it imperative for organizations to attach greater importance to the human resources for being the key source of competitive advantage. Since every organization's success is based on the healthy participation and good and selfless efforts of its workforce, therefore they deserve to be provided with the congenial Developmental Climate thereby, enabling them to contribute to the success and over-all development of their organization enthusiastically. In this very backdrop, the Organizational Citizenship Behaviour (OBC), has assumed a tremendous importance in today’s fast changing organizations. However, the concept of OCB is in its embryonic stage in the country like India in general and in J&K State in particular. OCB has been recognized as shaping the social and psychological context and contributing to the overall performance, where core job responsibilities are accomplished willingly by the employees who are ready to go beyond their formal job descriptions in the developmental work climate facilitated by their organizations. A stream of studies has veered into the exploration of the relationship between OCB with different antecedents but its relation with the Human Resource development Climate (HRDC) is unexplored. As a consequence, the present paper is a moderate attempt to examine and explore the relationship between HRDC and OCB together with its pertinent dimensions besides, investigating the impact of HRDC as an antecedent of OCB as a whole as well as for its individual dimensions. The study is based on the responses collected from the 170 employees drawn from two private sector banks. The findings of the present study divulged that there exists a significantly positive relationship between HRDC and OCB.

The study is aimed to determine the effect of marketing slogans (free from side effects and efficacy) on the phytomedicine purchase intention. In order to establish these relationships the study adopted a survey by questionnaire method to collect data from the patients, who visited ayurvedic hospitals, clinics, and pharmacies for the treatment of their ailments. A convenient sampling method was adopted by using an intercept approach to collect the data from a sample of 225 patients. Data analysis was carried out in the SPSS using regression technique. Findings of the study reveal that both the marketing slogans (free from side effects and efficacy) have significant impact on the phytomedicine purchase intention. These two marketing slogans jointly explain 30 percent of the variance in phytomedicine purchase intention

Professional Work Life incorporates the economic domain from which an individual earns his livelihood. It is not a temporary but a continuum activity that an individual pursues to provide his expert service against the economic returns. The quality of professional work life for an individual can fit in any quadrant like highly enjoyable, enjoyable, taxing, excessive taxing etc. These all quadrants have respective impact over the quality of work life. Understandably, there are number of factors or indicators which determine professional quality of work life in higher education and what are those indicators is yet to be exactly underlined in the domain of higher education. Therefore, it is in this back ground that the present study has been undertaken in Jammu and Kashmir to identify and examine the indicators of quality of work life in higher education. The study on the basis of primary data has identified the six indicators according to their importance that have profound influence on the professional quality of work life. The study suggests that cohesive execution and practice of these indicators together contribute to professional quality of work life in higher education. Therefore, the higher education department should lay excessive emphasis on all these indicators to generate high quality of professional work life.

The current study is undertaken to identify the factors affecting investment behaviour of mutual funds investors. Secondary data has been used to accomplish the purpose of the study. Extant literature has been reviewed to gather information relating to investment behavior of mutual funds investors. The findings of the study reveals that investment in mutual funds is significantly affected by the attitude and risk perception of the investors, knowledge/ awareness about the investment schemes, various investment alternatives, information source, demographic variables like age, gender, marital staus & socio-economic variables like education, occupation and income level has direct and significant relationship with investment behaviour of mutual funds investors. Further, it is found that tax savings, safety of funds, flexibility, liquidity and diversification of risk significantly affects investment behaviour of mutual funds investors. It is culminated that investment in mutual funds enables the investors to attain financial, social and psychological goals. The current study shall prove to be a unique addition to the existing literature pertaining to behavioural finance. It looks into how for the socio-economic characteristics of individual investors influence their choice while making an investment in mutual funds. The current study would become a stepping stone for promising researchers, academicians, fund managers, assets management companies, financial analyst and policy makers to frame policies and provide appropriate solutions for managing investment in mutual funds both at the national and international level.

The Corona virus (Covid-19) brought social and economic life to a standstill. This global health emergency resulted into governments enforcing shutdowns, travel restrictions and quarantines. The pandemic not only led to global economic catastrophe but also has deleterious impact on the mental health of people as well. Restrictive measures as quarantine, isolation and social distancing have an impact on psychological wellbeing of people as well as emotive reactions to pandemic itself. The problem becomes much graver when it comes to the case of Kashmir, a valley in northern most part of India. In a situation of enduring conflict, the pandemic has added to the already deteriorating mental health scenario in this part of the world. It is, therefore, intriguing to examine the impact of the Covid-19 outbreak on the mental health of the people in this valley. The study further analyses the policy responses from the administration to combat the COVID related issues.