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FROM THE DESK OF THE CHIEF EDITOR Dear Readers,

We take pleasure to place in the hands of readers the present issue of The Business Review. The current issue offers varied flavours of research in different areas of business and management. This is a scholarly journal published bi-annually with the objective to address the problems and concerns of organizational decision-makers irrespective of their size, nature of ownership and control. Through this publication we intend to serve the needs of academicians, scholars, practitioners and policy makers. For any economy to flourish and thrive, researchers have time and again proved to be the best resource to bank upon. As fearless interventionists, researchers put across blatant truths by their unbiased views and opinions. They provide guidelines and suggestions to the policy makers with the objective to meet the global challenges. With the increasing trend in globalization, there are more inter-dependencies. As a result, the business organizations are heavily dependent on empirical investigations in various functional areas of management for arriving at timely and valuable policy decisions.
I am highly thankful to all the members of the advisory and editorial board for making this issue more useful and result oriented to the readers. I place on record my gratitude to all the authors and reviewers for their academic support which made this issue come up as a scholarly compendium. While I wish our readers a pleasantly fruitful reading, at the same time, I solicit constructive suggestions to improve upon in the next editions. I personally believe the journey of the publication of the Business Review has yet to touch the final horizons of success for reaching the top level. In this context, editorial board is in the process of making the on-line availabililty of journal and indexing of the same. However, with the continuous support of our authors, editors, reviewers, we are trying to run a parallel race with what critics call a quality research. Please feel free to drop your ideas and suggestions at deansbs@uok.edu.in
With regards,


(Prof.(Dr)Nazir Ahmad Nazir)
Chief Editor/Dean



Prof. Nazir Ahmad Nazir
Dean